Strategic Marketing Plans
What are your goals and how are you going to reward yourself and your team for achieving them? Creating strategic marketing plans is the process that unites focus (yours) with direction and available resources in order to maximize your greatest business opportunities. Sound complicated? It’s not. Think about it this way... are you dreaming of sales growth, market dominance, or innovation? We can help take your goal, your dream and make it reality. Stop dreaming. Start doing. We'll coach you through the process of creating custom marketing plans, strategic marketing plans, personal marketing plans, direct marketing plans, sales and marketing plans. Have you noticed a trend yet? It's the word P-L-A-N! Planning is fundamental to success.
Developing strategic marketing plans, strategies, and tactics begins with a solid foundation - that is, your vision statement, 
mission statement, values, philosophy and culture you have created for your small business. Get help creating your vision, values and mission statement.
The most effective strategic marketing plans focus on a limited number of well-defined goals. Having trouble identifying your goals? Let us help! We're often told by clients that our gentle way of asking questions helps them think through and verbalize what they really want. Sometimes it's as much a surprise to them as it is to me!
- Sell more existing products and services to new or existing clients? (many 'bricks and mortar' businesses increase revenue through on-line shopping)
- Sell new products and services to new or existing clients? (Tropicana Juices revolutionized the juice industry with exciting new flavours)
- Claim your place in the market as leader or challenger? (In the rental car arena think of Hertz vs. Avis. Avis says, "we’re #2 but we try harder")
- Reinforce your competitive advantage with product or service differentiation (the Maytag repairman), cost leadership (new everyday low prices at WalMart), or innovation (the Sony Playstation for gamers)
Once the “what” has been established, then you’re ready for the “how” seeds to be planted. Not sure how to evaluate your ideas? We know how. We're often asked about (a) research and development analysis in a marketing plan; (b) marketing tips for management consultants; (c) new product marketing tools; (d) new media marketing solutions for small business(e) low to no cost marketing plans (that's my favourite - because it sound outrageous - but it's doable!); and finally (f) selling my ideas!
Marketing Strategy Express:
For small business owners on the fast track (and who isn't these days?), we developed a fast and easy tool for overworked, underpaid, busy entrepreneurs and business owners. A Marketing Strategy Express will provide solutions to marketing and sales problems (and then some). Power up your confidence! Power your sales! Power your results! A Marketing Strategy Express covers:
- Objectives
- Target Market
- Differentiation
- Positioning
- Promotion Strategy and Tactics
- Action Plan
Wow! What a great way to get growing quickly and easily! You’ll also enjoy our hands-on approach. You just can’t get that from a book.
...and they said
"I want to say how much I appreciate your expertise in marketing. You
have an uncanny sense of what is going on in my mind and truly care in
helping me overcome obstacles so I can achieve what is important to me -
caring and helping other women feel good about themselves.
You have such a gentle spirit, and I feel blessed in knowing you. I
look forward to our future collaborations. What a wonderful card you
sent me. I love flowers and it reminds me of the growth of my business
The struggle of pushing out of the ground, the energy it needs to grow
and the final topping glory of a beautiful flower for everyone to see .
I’m going to put this card a prominent place for me to see every day to
remind me of the final glory."
Lavinia Sparks,
Fifth Avenue Collection Jewellery
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