What are your goals? Strategic marketing is the planning process that unites focus with available resources in order to maximize your greatest business opportunities. Sound complicated? It’s not. Think about it this way: Are you dreaming of sales growth, market dominance, or innovation? We can help take your goal, your dream and make it reality. Stop dreaming. Start doing.

Developing marketing strategies begins with a solid foundation - that is, your vision statement, mission statement, values, philosophy and culture you have created for your small business. Get help creating your vision, values and mission statement. 

Effective marketing strategies focus on a limited number of goals. Communication is the key to success. Not just externally – to your target market, but internally as well. If marketing is everyone’s business, then your team, your networks and your suppliers need to be in the know.

What type of marketing strategy would you like to plant in your garden of business? Here are a few examples of generic marketing strategies:

• Sell more existing products and services to new or existing clients? (Chapters.ca offers on-line buying)
• Sell new products and services to new or existing clients? (Tropicana Juices revolutionized the juice industry with its exciting new flavours)
• Claim your place in the market as leader or challenger? (In the rental car arena think of Hertz vs. Avis. Avis says, "we’re #2 but we try harder")
• Reinforce your competitive advantage with product or service differentiation (the Maytag repairman), cost leadership (new everyday low prices at WalMart), or innovation (the Sony Playstation for gamers)

Once the “what” has been established, then you’re ready for the “how” seeds to be planted. Not sure how to evaluate your ideas? We know how.

Express Strategy:

Our newest service offering was developed for overworked, underpaid, busy entrepreneurs and business owners.

it from The Marketplace, answer 4 questions, and then

an optional 30 or 60 minute brainstorming session with Wendy Marlow to fill in the gaps.

An Express Strategy includes:

1. Objectives
2. Target Market
3. Differentiation
4. Positioning
5. Promotion Strategy and Tactics
6. Action Plan

Wow! What a great way to get growing quickly and easily! You’ll also enjoy our hands-on approach. You just can’t get that from a book.