Marketing Business Plans

There are as many planning tools available as there are gardening tools and sometimes it’s difficult to know which one is best for the job. We proudly offer several different planning tools each designed to provide maximum information, maximum benefit - not just make-busy work.

If you’re starting a business, expanding a business, taking a new direction that requires a cash injection, (i.e., business plan online sales) then you’ll likely need a Business Plan. A Business Plan is meant to get you thinking about your business – who will be involved, an overview of the industry you’ll be joining, how you’ve proven buyers want your product/service, how you plan to market your product/service, and the status of current operations… in short, your Business Plan covers everything from a-z (azaleas to zinnias in gardening speak).

Typical elements of a Business Plan include:

Marketing Plans differ in that the focus is purely on marketing, including:

A well designed and implemented Business Plan or Marketing Plan will help a company, regardless of size, realize the difference between acceptable and exceptional results. How?

Seven Benefits of Planning

1. you’ll be making decisions based on fact, rather than supposition or ‘feeling’
2. you’ll be thinking about your business as a whole, rather than individual pieces
3. you’ll be planning your resources (time and money), rather than over burdening yourself or your team; going into debt; or trying to do everything at once.
4. you’ll discover what makes you different and how to position yourself in your industry, rather than sending an unclear message with disappointing results
5. you’ll be designing and deploying tactics that speak to your audience, rather than implementing a bad idea just to get your name out there
6. you’ll be relaxed and stress-free because you know where you’re going, rather than constantly feeling pressure to do something, anything.
7. you’ll be enjoying your work!

Our role is to provide as much or little guidance as business and marketing planners require. We review existing plans and strategies, provide guidance on market consumer research, and even answer the question, "why is market research necessary?" AND we share our expertise and encouragement along the way using real life examples and up to date information.

We invite you to download Business Plan or Marketing Plan formats that include instructions and examples for completing each section. You may also want to have your business or marketing plan critiqued by Marketing and Sales Specialist, Wendy Marlow. Business Plan, Marketing Plan, Strategic Plan reviews are designed to evaluate and show you where the opportunities and/or weaknesses are, if any. Clients tell us that once their plan has been reviewed - they're pumped up, energized and excited to make it happen. Not to mention confident. That's something you can never have enough of today is it?