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Small Business Marketing & Sales

Looking for free information, inspiration, and motivation? Need another reason to choose Wendy Marlow and The Art of Marketing? Enjoy these marketing and sales related hints, tips and timely advice written by the Maestro of Focus & Direction herself. If you're not already a member, subscribe to The Art of Marketing's monthly Marketing Moment newsletter, and subscribe to Wendy's blog for bi-weekly insights into the fascinating world of marketing and sales. Remember to check out helpful Handbooks (dirt cheap) on a variety of marketing and sales topics so you too will “have a great marketing day”!

The Four-Letter Word That Strikes Feat in The Heart of Business Owners

PLAN. Most business owners don't. We've become a society of doers not thinkers with the attention span of gnats (no offence to gnats). More businesses operate at a tactical rather than a strategic level; responding reactively versus proactively. Why? Truth is, it's easier and takes less time. On the downside, it costs more in terms of profitability, productivity and performance. Click here to download. 

The "How Comfortable Are You With Selling" Quiz

Ever wondered how you're really doing with face-to-face selling? Maybe you hate the thought of pitching your stuff. Or maybe your results aren't up to par and you're wondering why. Here's an easy quiz that will help you narrow down your strengths and weaknesses faster than you can say "really? no kidding, that's my problem?" p.s. don't beat yourself up... 80% of people out there selling aren't good at it. Click here to download.

10 Really Simple Strategies to Get Your Business Growing NOW

Guide your organization to success with a PLAN! Enhance working relationships – talk to your employees, customers, and suppliers regularly. Make sure you know what’s going on! Take advantage of no/low cost social media opportunities available to you! Click here to download.

14 Secrets and Sins of Marketing

Top 7 Secrets of Successful Marketers & Top 7 Sins of Marketing. Being innovative... Delivering on what you promise... Demanding “perfection” from your staff when “good enough” is... Click here to download.

Does Your Marketing Make the Grade?

Does Your Marketing Make the Grade? Take this pop quiz to evaluate your marketing efforts. Click here to download.

The Straight Truth About Surviving and Thriving as a Small Business

When businesses start, they focus on their customers and delivering exceptional value.  Over time, organizations lose that focus and develop a condition known as “collective amnesia”.  In other words, they begin to care more about themselves than the people who are actually paying the bills. Click here to download.

The Top 7 Marketing Myths – Exposed!

“If I advertise they will come.” ...it costs far less to keep a customer than to get a new one. Besides - happy customers refer others. Click here to download.