What's in a name?

"That which we call a rose by any other name would smell as sweet."
Shakespeare's Romeo and Juliet, 1594

Meaning: What matters is what something is, what it represents - not what it is called.

You’ve just been introduced to the quasi-complex concept of Branding.

In developing marketing and promotion strategies for products/services, it is always smart to consider branding decisions. Branding is an important business and marketing issue. Market strength often lies with companies that fiercely protect their brands. Why? Because brand names command customer loyalty.
The challenge with branding is to

1. create
2. maintain
3. protect
4. enhance your brand/brands

 

 

If you grew up using and enjoying these brands, just seeing their logo will trigger a strong emotional attachment for you and hopefully bring back warm and wonderful memories.

That’s what we cultivate for clients: positive attitudes towards their brand. Here are 5 levels of customer attitude toward brands. Where do you fit in?

• Customer changes brands regularly, especially for price reasons
• Customer is satisfied and sees no reason to change brands
• Customer is satisfied and would incur additional expense not to change brands
• Customer values the brand and sees it as a friend
• Customer is devoted to the brand

Where would you like to fit in? Contact us for your small business brand evaluation today and let’s grow some great brands!

Logo 1: Tommy Hilfiger. Logo 2: Dove. Logo 3: Maxwell House Coffee