Brand Marketing Services
What's in a name? This is the concept of Branding.
In developing strategic marketing plans, part of your situation analysis should be about your "brand". One of the services we offer is helping business owners answer two questions. First - what do people THINK and FEEL about your brand? Second - what do you WANT them to think and feel? Branding is an important issue. Market strength often lies with companies that ferociously promote and fiercely protect their brands. Why? Because brand names command customer loyalty. The challenge with branding is understanding how to create, then maintain, protect and enhance a brand.
Brand equity relates to the degree of brand-name recognition, perceived brand quality, strong mental and emotional associations, and other assets such as patents and trademarks. See if you can name the powerful brands pictured here that are marketed today:
If you have ever used or dreamed of using one of these brands, just seeing their logo will trigger an emotional response (hopefully a nice one). That's good branding!
We help clients cultivate a positive attitude towards their brand across the three dimensions of experience, voice, and presentation.
Where would you like to fit in? Contact us for your small business brand evaluation today and let’s grow some great brands together! Or you may decide to get started on your own first. Be sure to review our e-books for simple solutions to otherwise complex marketing and sales problems.
Logo 1: Dove. Logo 2: Apple. Logo 3: Toyota...and they said
"What a night! The feedback from the “What Women Want” seminar has been
fabulous, people loved it! The presenters from an entertainment,
credibility, informative factor; the number of people and their
mentioning being in a room with other women that looked like themselves.
By all accounts everyone felt it was a top notch event."
Yvonne Turner-Moss
TD Waterhouse – Investment Advisor
“Hiring Wendy Marlow was the best thing I could do for my business. She
has been the anchor I needed to keep my business focused and on target.
She has been a definite asset in the development of my marketing
strategy. Her innovative approach as well as her business insights have
already given me great results.”
Angèle Desgagné,
ImagÉlite International
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