Jasz Joseph of HubSpot warns us these 8 digital marketing trends are set to expire in 2018. "When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their … Read More
What if you could answer 4 easy questions and be on your way to business success? That is what a strategic plan will do for you and your business. Learn the ins and outs of developing and executing your customized road map right here...
Redefining the Innovation Agenda The Canadian Federation of Independent Business (CFIB) recently released, "Beyond the Big Idea: Redefining and rethinking the innovation agenda". In it they said, "there is widespread agreement on the importance of innovation. Small business owners are nearly unanimous in saying that innovation is the key to a strong economy, with 97% agreeing or strongly … Read More
They did it! The ambitious Ecopreneurs in Miss Bailey's Grade 7 class at Brant Hill Public School took on the 2 metric ton challenge and won! For math aficionados, that's 2,071 kilos or 4,566 pounds. That's a ton of diverted landfill, actually it's 2 tons plus! How did we arrive at a 2 ton goal? We broke the goal down into manageable chunks, and figured out how many "systems" (keyboards, towers, … Read More
Shane Schick, editor-in-chief of Marketing Magazine says, " The social media service for professionals is reaching a critical turning point." See? Even the big companies don't always get it right! "If anyone’s ad network should have been a blockbuster, it was LinkedIn’s Lead Accelerator. It’s one thing to cram ads into something like Facebook or even a traditional media site, which may offer … Read More
In recognition of the day, I thought it appropriate to offer those with friggatriskaidekaphobia 13 ways to boost your blog subscribers. Read on. It might just be your lucky marketing day! We get so caught up in producing blogs, we forget about some of the factors that contribute to its success. Like subscribers - a fairly reliable predictor of success. The more subscribers you have, the better … Read More
I know it's around here somewhere. I've lost my energy and it's hiding... maybe in the same spot as last year's Christmas gifts that never made it under the tree (because I forgot where I put them). The article that follows, by Petra Urhofer of The Forum Corporation, may energize and motivate you as we move into the holiday season and start doing triple duty. We all need a strategy. Seriously … Read More
Remember them? I just had a to smile when I saw these infographics in Marketing Magazine. And like a teenager, I had to read every bubble. Not only do infographics present information quickly and clearly, they can improve cognition by utilizing graphics to enhance our ability to see the big picture of patterns and trends. They can also be entertaining! Try an infographic to communicate your … Read More