I haven't written anything about Social Media since January, and I must admit the topic doesn't seem to be garnering the attention it once did. So why ruin a good thing? Have an extra 30 minutes today? Try any of these easy marketing activities rather than wasting 60 minutes on social media... Run reports in your accounting software to see where your business is coming from. Popular … Read More
Is social media everything it's cracked up to be? What is the return on your investment of time? What's working and what's not. Read on...
Why invest in a blog for your small business website when you can publish "free" on social media channels? Aside from the generational aspect (Baby Boomers don't want to be as connected as younger generations), being pressured by colleagues, and spending more time "socializing" than generating revenue, here are another 15 reasons: You own your content You control what happens to your … Read More
I've never been a fan of social media. According to the statistics released in PMB's 2014-Spring 2-Year Readership and Product Database, my feelings and actions are consistent with my demographic. In other words, I have better things to do with my time. The majority of my week is spent working on a computer. Don't get me wrong... I love what I do. It's extremely satisfying and rewarding to help … Read More
Next Monday, April 14th, the Products & Services tab on your LinkedIn Company page will be riding off into the sunset. What does it mean? It means we can't control the information that's published on 3rd party provider sites, like LinkedIn, that's what it means. The Products & Services tab was like having a mini-website. It was especially helpful for small businesses that don't have … Read More
Here are some really smart and helpful tips offered by Anna Bratton on how LinkedIn can be strategically used in the sales prospecting process. Ten Tips for Using LinkedIn for Sales Prospecting. Very clever stuff. Not all the ideas are free (sigh) - but the concepts will help you to see new opportunities for connecting with prospects through LinkedIn - and other marketing channels. Put your … Read More
As a follow up to my October 20 blog, "Grab the Popcorn (and the barf bag)" look at all the ways you can monitor, analyse and manage your social media initiatives (and others can sell your data) courtesy of Social Media Today. The more time that passes the less enthused I am about social media marketing. End the madness! Leave a comment. … Read More
We recently watched the 2013 July release of the horror film, "Terms and Conditions May Apply." I'm calling it a horror film because you will be shocked when you see what corporations and governments alike learn about people through Internet and cell phone usage, and what can be done about it ... if anything. Directed by Cullen Hoback, this documentary examines the cost of so-called 'free' … Read More