How leadership and marketing are synonymous with success!
Internationally recognized leadership expert, speaker and author, Dr. John Maxwell wrote about leadership from the perspective of “Momentum Breakers vs Momentum Makers”. Some of his examples prompted a personal “ah-ha” moment for me, in that I recognized the correlation between leadership skills and the marketing of one’s business. Here are a few excerpts.
“A train travelling at 55 mph can crash through a 5-foot thick steel-reinforced concrete wall without stopping. That same train, starting from a stationary position, won’t be able to go through an inch-thick block in front of the driving wheel.
It’s never the size of your problem that is the problem. It’s a lack of momentum. Without momentum, even a tiny obstacle can prevent you from moving forward. With momentum, you’ll navigate through problems and barely even notice them.
Ah-ha Moment #1:
Momentum breaker – critical attitude
Momentum maker – constructive attitude
Tennis great Chris Evert said it best, “The thing that separates good players from great ones is mental attitude. It might only make a difference of two or three points over an entire match, but how you play those key points often makes the difference between winning and losing.”
Ah-ha Moment #2:
Momentum breaker – tradition
Momentum maker – creativity
Don’t tear down the fence until you understand why it was built. At the same time, relentlessly question the logic, “that’s how we have always done it.” What worked in the past may be outdated and could hold you back in the future.
Ah-ha Moment #3:
Momentum breaker – apathy
Momentum maker – passion
Passion energizes your talent and rubs off on those around you. If you have courage, then you will influence people based on your passionate convictions. If you lack courage, then you will only influence people to the extent of your comfort zone.
Ah-ha Moment #4:
Momentum breaker – conformity
Momentum maker – change
As John F. Kennedy said, “Conformity is the jailer of freedom and the enemy of growth.” Sticking with the status quo won’t create an ounce of momentum. Although it’s difficult and may demand sacrifice, change is required to build momentum.
Ah-ha Moment #5:
Momentum breaker – indecision
Momentum maker – action
I am never overly impressed with idea people. Anyone who takes a long shower can come up with a good idea. I’m impressed with a person who has the tenacity and discipline to make ideas happen.”