There's a new "Evangelist" on the block. It's your Marketing Specialist. What? I started noticing people referring to themselves as "Marketing Evangelist" in articles authored by IBM employees talking about trends for 2017. Now the term seems to be spreading. I tried Googling "marketing evangelist", but the only thing I could find was the … Read More
Marketing & Sales
What's your problem? Small business owners know their business, but maybe not so much about sales and marketing. Find solutions to marketing and sales problems right here.
When the Grade Two Class at Captain R. Wilson Public School decided (on their own) that they wanted to start a business guess who they called? Hurrah! The student who was brave enough to make the first phone call, Lucas, also met me at the front door of the school, helped me sign in, and escorted me to Miss Elmer's Grade Two Class where I met Max and J.J.. I haven't met the 4th student, Tyedel, … Read More
Redefining the Innovation Agenda The Canadian Federation of Independent Business (CFIB) recently released, "Beyond the Big Idea: Redefining and rethinking the innovation agenda". In it they said, "there is widespread agreement on the importance of innovation. Small business owners are nearly unanimous in saying that innovation is the key to a strong economy, with 97% agreeing or strongly … Read More
When I started my marketing consulting company back in 1999, I went to work every day as President of The Art of Marketing dressed the same way I had shown up for work for 20-something years (maybe more... I've forgotten) as Marketing & Sales Analyst for Abbott Diagnostics. Professional attire, suits, dresses, full hair and makeup. My idea of "casual Friday" was pants and a jacket. Lessons … Read More
The Business Behind Blogging. Last week I was reminded of two frequently used terms in the hospitality industry. Front of House (FOH) - generally refers to everything hotel/restaurant guests see, e..g. reception, bar, dining and meeting space, private rooms, etc.; and Back of House (BOH) - areas that are off limits to guests (e.g. kitchens, offices, storage, etc.). What a great analogy for the … Read More
A Five Hour Workday? Ever notice how productive you are before going on vacation? Suddenly you become an efficiency expert admired by every time management consultant on the planet! Magically, all the things that needed to be done for months suddenly get done, decisions made and instructions given. Why is that? I think it's because we're confronted with a deadline and decide to stop … Read More