Jasz Joseph of HubSpot warns us these 8 digital marketing trends are set to expire in 2018. "When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their … Read More
Marketing & Sales
What's your problem? Small business owners know their business, but maybe not so much about sales and marketing. Find solutions to marketing and sales problems right here.
The Business of Fraud... Business Counsellors at the Canadian Federation of Independent Business (CFIB) reportedly take tens of thousands of calls each year from small business owners, many of which relate to fraud attempts: phishing scams, telemarketing scams, credit card scams…the list is long and covers all aspects of business operations. [Ug.] This blog takes a look at a particularly … Read More
Harold Taylor on Creativity and Wendy Marlow on Marketing Creatively... Harold Taylor: "Just after World War I, a group of psychologist agreed that by age 45 creativity is virtually depleted. Later tests confirmed that indeed only 2% of a sampling of 45-year-olds could be classified as highly creative. But when attempting to discover at what age we lost our creative ability they found that the … Read More
REMINDER: My phone number's changing! I'm cutting The Bell cord, cancelling my landline (905.331.4777), and using my cell phone instead (905.875.8484). Everything else is staying the same! If you haven't changed your records (or your memory), please take a moment now. Otherwise you'll be hearing those familiar tones, "do - do - do ... the number you have reached is not in service". And what fun … Read More
Remember Caring Cards by Kids? Not only did these savvy business owners sell the 400 cards they set their sights on, they actually sold 640 and raised a grand total of $720 for the Down Syndrome Association and Home Suite Hope Oakville. Unbelievable! I am truly proud of every one of their accomplishments. It was an uphill battle from the very beginning. Yesterday I had the distinct honour of … Read More
There's a new "Evangelist" on the block. It's your Marketing Specialist. What? I started noticing people referring to themselves as "Marketing Evangelist" in articles authored by IBM employees talking about trends for 2017. Now the term seems to be spreading. I tried Googling "marketing evangelist", but the only thing I could find was the … Read More