I hate "new words". They make me feel out of touch. When my granddaughter tells me my eyelashes are "on fleek" I don't know if she's complimenting or criticizing me. (Apparently, it's a compliment.) Should we be incorporating these new words to better attract our target markets? Probably not, but it depends on a few of things: Are you in the business of alienating prospective buyers or do you … Read More
Marketing & Sales
What's your problem? Small business owners know their business, but maybe not so much about sales and marketing. Find solutions to marketing and sales problems right here.
REMINDER: My phone number's changing! I'm cutting The Bell cord, cancelling my landline (905.331.4777), and using my cell phone instead (905.875.8484). Everything else is staying the same! If you haven't changed your records (or your memory), please take a moment now. Otherwise you'll be hearing those familiar tones, "do - do - do ... the number you have reached is not in service". And what fun … Read More
Remember Caring Cards by Kids? Not only did these savvy business owners sell the 400 cards they set their sights on, they actually sold 640 and raised a grand total of $720 for the Down Syndrome Association and Home Suite Hope Oakville. Unbelievable! I am truly proud of every one of their accomplishments. It was an uphill battle from the very beginning. Yesterday I had the distinct honour of … Read More
There's a new "Evangelist" on the block. It's your Marketing Specialist. What? I started noticing people referring to themselves as "Marketing Evangelist" in articles authored by IBM employees talking about trends for 2017. Now the term seems to be spreading. I tried Googling "marketing evangelist", but the only thing I could find was the … Read More
When the Grade Two Class at Captain R. Wilson Public School decided (on their own) that they wanted to start a business guess who they called? Hurrah! The student who was brave enough to make the first phone call, Lucas, also met me at the front door of the school, helped me sign in, and escorted me to Miss Elmer's Grade Two Class where I met Max and J.J.. I haven't met the 4th student, Tyedel, … Read More
Redefining the Innovation Agenda The Canadian Federation of Independent Business (CFIB) recently released, "Beyond the Big Idea: Redefining and rethinking the innovation agenda". In it they said, "there is widespread agreement on the importance of innovation. Small business owners are nearly unanimous in saying that innovation is the key to a strong economy, with 97% agreeing or strongly … Read More