Businesses are often started by quick-thinking entrepreneurs with a problem they need solved. During the process, they often come to realize that other people may have the same problem and the business begins! What they don't anticipate is being the salesperson - in addition to wearing all the other hats in the organization. Being a good salesperson can make or break a business. You can have a … Read More
For the do-it-yourselfer, the DIY section has helpful eBooks, free downloads, and recommended reading. eBooks are available for the ridiculously low price of $7 Canadian, covering timely topics and solutions to universal small business sales and marketing problems. Free downloads are, well... free - and the recommended reading speaks for itself.
I'll bet you're wondering how my vivid imagination can make the leap from bad breath to selling skills. Well, here it is... and it's not my fault, I was born this way. You know how the people who need mouthwash the most often don't know they need it? Same thing applies to selling skills. Personally I find aggressive selling tactics incredibly annoying and somewhat distasteful (pardon the pun) - … Read More
Most people don't even know what a closing ratio is, let alone how to calculate it. Here's the formula: divide the number of new clients you've gained since January into the number of prospective clients you met with and that's your closing ratio. If that number is lower than 50% - wouldn't you like to know why - and more importantly - wouldn't you like to do better? If you want to improve … Read More
Connecting the Dots! Remember those cute puzzles that formed a picture when you drew a line from one dot to the next? Well that's what this month's featured eBook does. Solutions to Marketing and Sales Problems: Four Fundamentals (+1) You Need to Know to Successfully Market Your Small Business shows you how to streamline all of your great ideas into a manageable work of art. Nine pages to clarity … Read More
Dear Small Business Owner: Summer's coming! Want to enjoy it this year? Here are your 15 steps to freedom. Don't believe me - read the reviews! Then get the eBook for $9 (seriously). … Read More
Don't wait another minute to discover how you can market for less. My 12-page eBook, "Fast 'n Fabulous Low to No Cost Marketing Plans" [www.low-to-no-cost-marketing-plans.com] was written to inspire ideas for small business owners who want to market themselves without spending like there's no tomorrow - and don't have time to read a text book. Don't believe me - read the reviews! Then get the … Read More