I’ve been working for weeks on this month’s blog (which was actually supposed to be published last month). I’ve been clicking and scanning and reading and deciphering and analysing and doing all the good things writers are supposed to do when looking for inspiration. It seems inspiration is hard to come by these days. Do you think it could have something to do with all the
cheery depressing news of late? Here are some of the more interesting articles I found:
- The Top 11 Innovations that Made Women’s Lives Better in 2017
- 10 Hard Truths About Management No One Tells You
- 5 Workplace Issues We’ll Be Talking About in 2018
It’s all very interesting… but how does that help with running a small business enterprise and mastering the art of marketing? Deep within one of these articles may be the beginnings of a strategy for 2018. For instance:
The Top 11 Innovations that Made Women’s Lives Better in 2017
Question: What can my business do differently to attract or retain female clients?
Strategy: Increase the number of female clients.
Tactics: stay open longer; offer online shopping; be easy to find online; appropriate reminders.
10 Hard Truths About Management No One Tells You
Question: What can I do differently to retain top talent?
Strategy: Reduce turnover by 50%.
Tactics: hire better; train better and thoroughly; provide channels for honest, open feedback.
5 Workplace Issues We’ll Be Talking About in 2018
Question: What is my exposure related to these issues?
Strategy: Create a <insert adjective> work environment
Tactics: review hiring policy, review workplace policy, investigate AI opportunities
What makes a good strategy? Answering these questions:
- what is my goal
- who is my target audience
- what makes me different
- what do I want people to know about me
Start thinking “above the line” and everything you do after that will make sense. You’ll experience clarity, purpose and achieve the results you’re looking for and deserve. Strategy… it’s a good thing!
Need to do some brainstorming? Watch this video. You may be doing it wrong!