I hate “new words”. They make me feel out of touch. When my granddaughter tells me my eyelashes are “on fleek” I don’t know if she’s complimenting or criticizing me. (Apparently, it’s a compliment.) Should we be incorporating these new words to better attract our target markets? Probably not, but it depends on a few of things:
- Are you in the business of alienating prospective buyers or do you want to sell your offerings?
- Is your mission to be cute, relevant or understood?
- What do your adorable new words say about you?
Am I just old and cranky? Perhaps. My thinking is this: There are countless distractions to prevent a sender (marketer) from delivering a message to its target market (prospective buyer). If the receiver can’t process (understand) the message in 3 seconds, they’re moving on.
The best way to deliver your message is to be clear, concise, memorable, and motivating. Sigh. Just like the old days. Anyone care to join me in my wayback machine?
“Merriam Webster Added More Than 1,000 New Words to the Dictionary
Just as the English language constantly grows, so does the dictionary. More than one thousand new words have been added, including terms from recent advances in science, borrowings from foreign languages, and words from tech, medicine, pop culture, sports, and everything in between. This is a significant addition to our online dictionary, reflecting the breadth of English vocabulary and the speed with which we seek information. These new entries also highlight the old-fashioned skill of crafting useful and readable definitions that require the expertise and experience of our unique staff. Read the complete article.
Ever wondered whether your Marketing Moment is NSFW? It’s okay, I’ve got this (and your best marketing interests at heart!)
p.s. just after this blog was published… my trusty accountant, Louise Rayner, pointed out my error. Having great eyelashes is considered “on fleek”… Originally, I wrote “on fluke”. See? I do need help!