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The Art of Marketing Inc. was created in 1999 by Wendy Marlow in response to the growing need for marketing and sales expertise for small businesses. Research revealed that people were leaving their corporate jobs behind (both voluntarily and involuntarily) and starting their own business to enhance their quality of life and/or generate an income. What we found was that while people were proficient in their craft, they were not proficient and identified their 3 biggest obstacles as finance, marketing and sales. In particular, small business owners identified getting their name out there as their most complex of tasks, and often the one ignored. Wendy Marlow worked in corporate environments for more than 25 years, 19 of them with a health care company in Mississauga. As the company grew, so did Wendys responsibilities and knowledge base. She did everything from buying cars and office furniture to creating incentive travel and bonus/recognition programs. But it was in marketing that she found her passion, drive and the creative expression she loved. In 1999 Wendy left her corporate life behind as she spread her entrepreneurial wings. She has never regretted her decision and is profoundly thankful for her corporate experience. Trafcom News Podcast 81 : Thriving as an independent. Craig Fairley of Imagine Creative Communications talks about his mentor, Wendy Marlow of The Art of Marketing. Click here to listen. The Art of Marketing and Wendy Marlow have been recognized with these awards and accolades:
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