The Art of Marketing Inc. was created in 1999 by Wendy Marlow in response to the growing need for marketing and sales services and expertise for small businesses.
In the late 90's, research revealed that people were leaving their corporate jobs (both voluntarily and involuntarily) and starting their own business to enhance their quality of life and/or generate an income. What Wendy noticed was that while people were proficient in their craft, they were not proficient in marketing and sales. Through an ingenious survey, Wendy was able to identify and confirm the 3 biggest obstacles small business owners face: (1) finance (2) marketing and (3) sales. In particular, small business owners identified “getting their name out there” as their most complex of tasks, and often the one ignored. Ask Wendy about her ingenious survey that resulted in a >95% response rate.
Wendy Marlow worked in corporate environments for more than 25 years, 19 of them with a health care company in Mississauga. As the company grew, so did Wendy’s responsibilities and knowledge base. She did everything from analysing sales statistics, creating strategic incentive travel and bonus/recognition programs to facility management, buyinging cars, office furniture and event planning. But it was in marketing that she found her passion, drive and the creative expression she loved. Wendy decided to leave corporate life in 1999 and created The Art of Marketing Inc., specializing in marketing and sales expertise for small business. She has never regretted her decision and is profoundly thankful for her corporate experience.
Trafcom News Podcast 81 : Thriving as an independent. Craig Fairley of Imagine Creative Communications talks about his mentor, Wendy Marlow of The Art of Marketing. Click here to listen.
Click here to view The Art of Marketing Inc. video.
Donna Papacosta of Trafalgar Communications interviews Wendy Marlow of The Art of Marketing on "What makes you so special? -- the unique selling proposition, or USP. Click here to listen.