Where is your business headed? Is it moving in the same direction you want it to?

Welcome to The Art of Marketing! Thank you for visiting. The Art of Marketing specializes in delivering marketing and sales expertise in distinctive, creative and caring ways that enable small business owners to conquer obstacles, find their focus and achieve results! Referred to as a marketing consultant, marketing coach, or marketing generalist, it all means the same thing. If you want to get your small business growing - we should talk!

Picture the gardener who wanders out to the yard on the first day of Spring. The sun is bright and warm. The smell of freedom is in the air. Every good gardener knows that before they can enjoy the fruits of their labour, they must first prepare the earth, sow the seeds, fertilize, weed, water and nurture the plants. Before long, they’ll be able to harvest the crop and reap the benefits. The same analogy can be used for marketing and sales!

Have you thought about what you would like your garden (your business) to look like in two years… five years… twenty years? Which fields (markets) would you like to develop? What plants would be appropriate for conditions (products and services)? Marketing and Sales is the vehicle to take you there! Considered the Master Gardener for business, marketing and sales delivers your message, communicates your image, fulfills your promise and completes your commitment to your audience. Here’s how:

• Marketing and Sales keeps you in touch with clients, so you can continue to satisfy their product or service needs, now – and in the future.
• Marketing and Sales helps you test your new ideas. Did you know that only 5% of new ideas actually make it to market? And that only 5% of those are considered commercial successes?
• Marketing and Sales provides you with focus and direction through planning. You only need to know the answers to four questions!
• Marketing and Sales inspires you to understand what makes your offering different; how you fit into the marketplace and what your competitive advantage is. This is truly the most difficult challenge for most small business owners. Is this your reality?
• Marketing and Sales enables you to convert one-time customers into long-term partners. It’s easier to achieve business profitability goals by focusing on client retention than looking for new customers. Finding a new customer is somewhere between 6-10 times the cost of keeping an existing one. Which would you prefer?
• Marketing and Sales fuels word of mouth referrals. Wouldn’t it be great if every good client referred 6 more every year? Think of the possibilities!
• And speaking of good clients… Marketing and Sales done well is what helps you attract more good A clients and fewer high-maintenance D clients (and tire kickers).

Marketing and Sales is everyone’s business. Join me in the garden. Together, we’ll create a path that provides you with the focus and direction you’re looking for and a crop of business you can be proud of!